About Us

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Smiles Made Simple, Comfortable, and Exceptional

At Horizon Dental Designs, we have redefined what a dental visit should be.

We merge leading technology with compassionate, world-class care to deliver a new kind of experience: one that is fast, fair and most importantly -- all about you. We think world-class dentistry should be cutting edge and affordable.

Our guests leave smiling with brighter, healthier smiles and a sense of feeling valued, respected and confident in their care.

We honor your time. We treat you like family. Oh, and we provide the kind of dental care that's as comfortable to have done as it is beautiful to look at.

That’s why we are proud to be one of the area’s highest-rated dental practices in our area with an impeccable 5.0-star rating on Google — and why more of your fellow families are relying on us as their lifetime dental home.

Common Concerns, Honest Answers

“This practice sounds great—but it’s probably too expensive.”

We believe exceptional care should be accessible. That’s why we offer transparent pricing, accurate estimates, and flexible payment options—including in-house and third-party financing—to fit your budget without surprises.

“It probably takes forever to get an appointment.”

You won’t wait weeks to be seen. We reserve time daily for new patients and urgent needs, so in most cases, we can get you scheduled within days—not weeks.

“It sounds great—but switching from my current dentist is probably a hassle.”

We make switching easy. From transferring records to verifying insurance and scheduling your first visit, our team takes care of the details. Most patients say they wish they had made the move sooner.

“They’re probably too busy—I’ll end up waiting forever.”

We respect your time. Our scheduling system is designed for efficiency, and we run on time—so you spend more time with the doctor and less time in the lobby.

“They’ll probably try to upsell or push unnecessary treatments.”

We don’t upsell—we educate. Every recommendation is backed by clear diagnostics, explained with visuals, and aligned with your goals. Our transparency is why so many patients refer their family and friends.

“They probably don’t take my insurance.”

We work with most major PPO plans and help you get the most out of your benefits. Even if we’re out-of-network, many patients find the experience, results, and value well worth it.

The Horizon Dental Designs Difference

Hospitality First: We take genuine care of people—not just patients. Every interaction is thoughtful, warm, and intentional.

Uncompromising Quality: We use only the highest quality materials and partner with the best labs because your smile deserves nothing less.

Efficiency You’ll Appreciate: We value your time. Fewer visits, shorter appointments, and streamlined processes mean more convenience for you.

Always On Time: We run on schedule—period. Our waiting lounge is for guests, not waiting patients.

We Stand Behind Our Work: Our dentistry is backed by a solid warranty because we trust the quality we deliver.

Same-Day Treatment: Need it today? We make it happen. Same-day care saves you time and multiple trips.

Emergency Ready: Dental emergency? We’ll see you the same day—no exceptions. If you think it’s an emergency, that’s enough for us.

Your All-in-One Dental Home: Our wide range of services means fewer referrals, more convenience, and consistent care in one place.

Cutting-Edge Technology: From CBCT and lasers to iTero and electric handpieces, we use the most advanced tools in modern dentistry.

Relentless Learners: We continually invest in education and training—so you receive care informed by the latest research and techniques.

Comprehensive Approach: We treat your entire oral health, not just individual teeth. It’s total care, thoughtfully planned.

Relationships That Matter: Patients come for the dentistry, but they stay for the people. We build lasting, genuine relationships grounded in trust.

Integrity Above All: Honesty, transparency, and authenticity are non-negotiable in everything we do.

We’re Always Available: We answer calls, return messages, and provide direct access to the doctor in emergencies. You’ll never feel ignored.

Flexible Financing: Clear estimates, honest pricing, and flexible payment options—including in-house and third-party financing—make care more accessible.

Friendly: We smile, connect, and truly enjoy our time with patients. We’re not just your dental team—we’re your neighbors and friends.

New Patients and Emergency Appointments Welcome

Testimonials

What Our Patients Have to Say

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Had a great first appointment for myself and my kids! Everyone is so nice and very thorough with the execution of cleanings, pictures and asking about your needs and concerns. Very friendly bunch and Dr Ferraro is phenomenal, my kids had no complaints. I am very pleased with this practice and highly recommend to all!
- Amanda H.
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I never am concerned about going to this dentist office. Everyone is professional yet personable. Dr. Ferrari is so kind and gentle. I have a TMJ issue and he always treats me with such patience and kindness. And like wise,Lindsey, the hygienist. The girls at the front desk are always wearing a smile and greeting each patient. I highly recommend this dental office.
- Jane H.
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Our experience at the office was amazing! I went for the first time a couple months ago referred by an ex co-worker and it was so good that I decided I would bring my family and yesterday I took my husband and my kids. They all loved it there! The staff and the hygienist are amazing and the doctor is super nice and professional. I would definateñy recommend the doctor and his amazing staff!
- Yaritza S.
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Going to the Dentist isn’t what most people enjoy but, Dr Ferraros’ staff is one of the most knowledgeable, professional and caring staff I’ve had the pleasure to have do my Dental Care. Dr. Ferraro is also knowledgeable, professional, friendly and in my opinion an excellent dentist. I feel very confident in recommending Dr. Ferraro and his staff for all your dental needs.
- E J R.
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Very friendly staff. All the girls in the office are very helpful and know what they are doing. I have known some for 18 years. Although I am very sad that Jennifer has left the office. She was the glue that held everything together. It will not be the same without her. She will be missed more than words can express.
- Keith H.
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Horizon Dental Designs - Logo
1708 S Alexander St Plant City, FL 33563
(813) 752-5600
office@ferrarodental.com
Mon - Thu: 7:00AM - 2:30PM
Fri: 7:00AM - 12:00PM (Once a month)
Sat & Sun: Closed

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